Fashion is an essential aspect of our life, and each one of us has a unique fashion statement. While some are born fashionistas, others need some guidance from time to time. There are many Indian influencers who have made it possible to understand fashion and to improve their style statement. Fashion bloggers understand the colour theory, cultures, body types, and trends and are capable of integrating these elements in their content.
These bloggers will make sure that you can get the necessary wardrobe changes. It inspires you whether you want to style yourself as a stylish icon or contemporary model, or just need some fashion inspiration. The zero-size and skinny models ruled the fashion industry in India till recent years. But what about the fashion of plus-size people?
The perfect dresses for plus-size people used to be countable until recent days, but as the trend has changed, many influencers, fashion bloggers, and designers for plus-size fashion are making it possible for curvy people to enjoy their body positivity.
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What is Body Positivity?
Body positivity isn’t just a movement; it’s a mindset of self-love and acceptance. It urges us to appreciate our bodies, regardless of society’s standards. Originating from the “fat acceptance movement” in the late 1960s, it has evolved into a powerful force for change, reshaping how we view beauty.
Since its resurgence around 2012, driven largely by social media like Instagram, body positivity has gained momentum. This shift has influenced media representations, inspiring campaigns that showcase unedited and diverse bodies, challenging traditional beauty norms.
7 Plus-Size Indian Influencers Dominating the Fashion Industry in 2024
Beyond aesthetics, body positivity profoundly impacts mental and physical well-being. It boosts self-esteem, fosters healthier relationships with ourselves and others, and promotes positive attitudes in both personal and professional spheres.
Social media influencers have been instrumental in amplifying the body positivity message. Through their authentic portrayal of real bodies and encouragement of healthy lifestyles, they empower individuals to embrace their uniqueness and prioritize their well-being.
Plus-Size Indian Influencers: Narrative and Cultural
In the tapestry of India’s cultural evolution, the concept of body image weaves a rich narrative across millennia. Ancient Indian scriptures and sculptures from the Indus Valley civilization and Vedic periods prominently featured women with fuller figures, embodying ideals of fertility, prosperity, and well-being personified by Goddesses like Lakshmi and Parvati. This reverence for natural curves extended to the Mughal era, where art and literature celebrated voluptuous forms as the epitome of beauty.
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With the advent of colonialism, Western ideals began to influence Indian perceptions of beauty, triggering social reforms that challenged traditional norms. Post-independence, Bollywood actresses like Madhubala and Meena Kumari celebrated fuller figures in the mid-20th century, contrasting with the slimmer ideals popularized in later decades.
Globalization further reshaped Indian beauty standards, favoring leaner, toned physiques. Yet, in contemporary times, there’s a resurgence of appreciation for diverse body types. Movements promoting body positivity and inclusivity thrive, empowered by social media influencers who use their platforms to redefine beauty norms through blogs, videos, and social posts.
Top Plus-Size Indian Influencers On Instagram:
The influence of these Indian Instagram Influencers is briefed in this blog.
1) Varshita Thatavarthi:
- Instagram Handle:@varshita.t.
- Background and Journey: Varshita Thatavarthi started her career in modeling after facing numerous rejections due to her size. Her breakthrough came when she was discovered by Sabyasachi Mukherjee, one of India’s leading fashion designers. This opportunity not only catapulted her career but also challenged the conventional beauty standards in the fashion industry.
- Locations: Varshita is primarily based in India, where she has been a strong advocate for inclusivity and diversity in fashion.
- Unique Style and Content: Varshita’s style is characterized by a blend of traditional and contemporary fashion. She often showcases ethnic wear with a modern twist, promoting the beauty of Indian textiles and craftsmanship.
- Signature Style: Her signature style involves a confident and graceful portrayal of plus-size fashion. She often emphasizes self-love and body acceptance through her poses and expressions.
- Impact on the Plus-Size Community: Varshita has had a significant impact on the plus-size community by breaking stereotypes and providing representation. She has inspired many to embrace their bodies and has opened doors for more inclusive fashion in India.
- Contributions to Body Positivity: She actively promotes body positivity by sharing her journey and encouraging others to love themselves. Her work with major fashion brands has brought plus-size fashion into the mainstream, making it more visible and accepted.
- Maternity and Motherhood Content: There is limited information on Varshita’s involvement in maternity and motherhood content. If she expands into this area, it could further influence her audience and contribute positively to the discourse around body changes during pregnancy.
- Engagement with Followers: Varshita engages with her followers by sharing personal stories, fashion tips, and motivational content. She often uses social media platforms to connect with her audience, fostering a supportive and inclusive community.
- Notable Collaborations and Impact: Her most notable collaboration is with Sabyasachi Mukherjee, which was a turning point in her career. She has also worked with other fashion brands and designers, contributing to campaigns that highlight the beauty of diversity and inclusivity in fashion.
2) Rytasha Rathore:
- Instagram Handle: @rytash
- Background and Journey: Rytasha Rathore studied acting at LASALLE College of the Arts in Singapore and started her career in theater before transitioning to television and digital media. She gained widespread recognition for her role in the TV show “Badho Bahu,” where she played the lead character, a plus-size wrestler.
- Locations: Rytasha is based in Mumbai, India, which is the hub of her acting and social media activities.
- Unique Style and Content: Rytasha’s content is a mix of humor, personal experiences, and social commentary. She often uses satire and comedy to address serious issues, making her content relatable and engaging.
- Signature Style: Her signature style is characterized by her candid and unfiltered approach. She is known for her authenticity, often sharing raw and real aspects of her life, including her struggles and triumphs.
- Impact on the Plus-Size Community: Rytasha has been a vocal advocate for body positivity and has used her platform to challenge societal norms and stereotypes about body image. Her role in “Badho Bahu” was particularly impactful in representing plus-size women in mainstream Indian media.
- Contributions to Body Positivity: Through her social media presence and public appearances, Rytasha promotes self-love and body acceptance. She encourages her followers to embrace their bodies and speaks against unrealistic beauty standards.
- Maternity and Motherhood Content: There is no specific information on Rytasha’s involvement in maternity and motherhood content as of now. Her focus has primarily been on body positivity and personal empowerment.
- Engagement with Followers: Rytasha engages actively with her followers by sharing personal anecdotes, behind-the-scenes content, and interactive posts. Her genuine interactions have helped her build a loyal and supportive community.
- Notable Collaborations and Impact: Rytasha has collaborated with various brands and organizations that align with her values of inclusivity and body positivity. Her work has contributed to a broader conversation about diversity and acceptance in Indian media and society.
3) Anjana Bapat:
- Instagram Handle:@anjanabapat.
- Background and Journey: Anjana Bapat began her journey as a body positivity advocate after recognizing the need for more representation and inclusivity in media and fashion. Her experiences and challenges have shaped her mission to promote self-acceptance and challenge societal norms around body image.
- Locations: Anjana is based in India, where she actively engages with her audience and participates in various initiatives promoting body positivity.
- Unique Style and Content: Anjana’s content is characterized by its authenticity and relatability. She often shares personal stories, fashion tips for plus-size individuals, and motivational messages. Her content aims to inspire and empower her audience.
- Signature Style: Her signature style includes a mix of traditional and modern fashion, often highlighting the beauty and versatility of plus-size fashion. She emphasizes comfort and confidence in her fashion choices.
- Impact on the Plus-Size Community: Anjana has made a significant impact on the plus-size community by providing representation and challenging beauty standards. Her work encourages individuals to embrace their bodies and promotes the idea that beauty comes in all shapes and sizes.
- Contributions to Body Positivity: She contributes to the body positivity movement through her social media presence, public speaking engagements, and collaborations with brands that support inclusivity. Her message is focused on self-love and breaking down stigmas associated with body size.
- Maternity and Motherhood Content: There is limited information on Anjana’s involvement in maternity and motherhood content. Should she choose to explore this area, her influence could further expand to support body positivity during pregnancy and motherhood.
- Engagement with Followers: Anjana engages with her followers by sharing relatable content, answering questions, and providing advice on body positivity and fashion. Her genuine interactions foster a supportive and encouraging community.
- Notable Collaborations and Impact: Anjana has collaborated with various brands and influencers to promote body positivity and inclusivity. These collaborations have helped amplify her message and bring more attention to the importance of diversity in fashion and media.
4) Anshula Kapoor:
- Instagram Handle:@anshulakapoor
- Background and Journey: Anshula Kapoor is the daughter of film producer Boney Kapoor and the sister of actor Arjun Kapoor. She has carved out her own identity by focusing on philanthropy and body positivity. Anshula founded Fankind, a platform that connects fans with celebrities while raising funds for various charitable causes.
- Locations: Anshula is based in Mumbai, India, which is the center of her professional and philanthropic activities.
- Unique Style and Content: Anshula’s content often focuses on self-love, mental health, and body positivity. She shares her personal journey and experiences to inspire others to embrace themselves as they are.
- Signature Style: Her signature style is casual and comfortable, often featuring plus-size fashion that emphasizes confidence and individuality. She promotes outfits that are both stylish and accessible for plus-size individuals.
- Impact on the Plus-Size Community: Anshula has made a significant impact on the plus-size community by using her platform to discuss body image issues openly. Her transparency about her own struggles and triumphs helps normalize diverse body types and challenges societal beauty standards.
- Contributions to Body Positivity: Through her social media presence and public appearances, Anshula advocates for self-acceptance and challenges the stigma around body size. Her initiatives through Fankind also reflect her commitment to making a positive difference in society.
- Maternity and Motherhood Content: She has even posted some of her motherhood photos on Instagram.
- Engagement with Followers: Anshula engages actively with her followers through interactive posts, personal anecdotes, and motivational content. Her genuine and heartfelt communication style helps build a strong connection with her audience.
- Notable Collaborations and Impact: Anshula has collaborated with various celebrities and brands through Fankind, raising funds for numerous causes. These collaborations not only highlight her philanthropic efforts but also reinforce her commitment to creating a positive impact.
5) Shikha Talsania:
- Instagram Handle:@shikhatalsania
- Background and Journey: Shikha Talsania is an Indian actress best known for her roles in Bollywood films and her work in theater. She is the daughter of renowned actor Tiku Talsania, which gave her an early exposure to the entertainment industry. Shikha made her acting debut in the critically acclaimed film “Wake Up Sid” (2009), where she played the role of Ayesha, the protagonist’s best friend. Since then, she has built a reputation for her versatile acting skills and strong screen presence.
- Locations: Shikha Talsania primarily operates out of Mumbai, Maharashtra, which is the hub of the Indian film industry. She has also traveled extensively for work, participating in shoots and theater performances across India.
- Unique Style and Content: Shikha’s unique style lies in her ability to bring authenticity and relatability to her characters. She often portrays strong, independent women who challenge societal norms. Her content frequently includes themes of friendship, self-discovery, and empowerment.
- Signature Style: Shikha Talsania is known for her casual yet chic fashion sense. She often opts for comfortable, stylish outfits that reflect her confident and laid-back personality. Whether on-screen or off-screen, she prefers minimalistic makeup and lets her natural beauty shine through.
- Impact on the Plus-Size Community: Shikha has been an advocate for body positivity and has openly discussed her experiences as a plus-size actress in the industry. She has broken stereotypes by taking on diverse roles that do not conform to traditional body standards, thereby inspiring many women to embrace their bodies and pursue their dreams regardless of societal expectations.
- Contributions to Body Positivity: Through her roles and public appearances, Shikha has consistently promoted body positivity. She encourages self-acceptance and confidence, emphasizing that beauty comes in all shapes and sizes. Her visibility and success in the industry have contributed to a more inclusive representation of body types in Indian cinema.
- Maternity and Motherhood Content: There is no public information regarding Shikha Talsania’s involvement in maternity and motherhood content as of now.
- Engagement with Followers: Shikha actively engages with her followers on social media platforms like Instagram and Twitter. She shares insights into her personal life, behind-the-scenes moments from her projects, and motivational messages promoting self-love and confidence. Her candid and humorous posts resonate well with her audience, fostering a strong connection with her fans.
- Notable Collaborations and Impact: Shikha has collaborated with several notable actors and filmmakers in the Indian film industry. Some of her significant projects include:”Veere Di Wedding” (2018): A film that was well-received for its portrayal of female friendships and empowerment. Shikha’s performance as Meera was praised for its depth and relatability.”Coolie No. 1″ (2020): In this comedy film, she worked alongside popular actors like Varun Dhawan and Sara Ali Khan.
- Theater Work: Shikha has been actively involved in theater, performing in various plays that showcase her versatility as an actress.
- Shikha Talsania continues to be a prominent figure in the entertainment industry, using her platform to promote inclusivity and body positivity while delivering memorable performances on screen.
6) Shraddha Gurung:
- Instagram handle:@lilmissgurung
- Background and Journey: Shraddha Gurung is a prominent Indian fashion and lifestyle influencer known for her impactful presence on social media. She started her journey as a content creator with a focus on fashion, beauty, and lifestyle. Over the years, she has gained a significant following due to her relatable content and authentic voice.
- Locations: Shraddha is based in India, often showcasing her experiences and travels across various locations in the country and occasionally abroad. Her content reflects a mix of urban and cultural settings, providing a diverse backdrop for her posts.
- Unique Style and Content: Shraddha’s unique style blends contemporary fashion with traditional elements, making her content stand out. She is known for her ability to mix high-street fashion with ethnic wear, creating looks that resonate with a wide audience. Her content spans outfit inspirations, beauty tips, lifestyle advice, and personal reflections.
- Signature Style: Her signature style includes a mix of bold colors, eclectic prints, and statement accessories. Shraddha often experiments with different looks, from chic and elegant to bohemian and edgy, showcasing her versatility as a fashion influencer.
- Impact on the Plus-Size Community: Shraddha has been an advocate for body positivity and inclusivity in fashion. She often promotes self-love and body confidence through her posts, encouraging her followers to embrace their unique beauty. Her content aims to break stereotypes and challenge conventional beauty standards.
- Contributions to Body Positivity: Shraddha actively uses her platform to spread awareness about body positivity. She shares personal stories and experiences, promoting a healthy and positive self-image. Her efforts have inspired many to embrace their bodies and feel confident in their own skin.
- Maternity and Motherhood Content: As of now, Shraddha Gurung has not prominently featured maternity or motherhood content on her platforms.
- Engagement with Followers: Shraddha maintains a strong connection with her followers through interactive posts, Q&A sessions, and engaging captions. She often responds to comments and messages, fostering a sense of community among her audience. Her transparency and authenticity have earned her a loyal fan base.
- Notable Collaborations and Impact: Shraddha has collaborated with several renowned brands in the fashion and beauty industry, enhancing her credibility and reach. Her partnerships often reflect her personal style and values, making her endorsements feel genuine and trustworthy. She has also been featured in various media outlets, further solidifying her influence in the digital space.Shraddha Gurung continues to inspire and influence her audience with her creative content and positive message, making a significant impact in the world of fashion and lifestyle blogging.
Conclusion:
These plus size influencers have made a significant impact on body positivity by challenging traditional beauty standards and promoting inclusivity. They use their social media platforms to celebrate diverse body shapes, advocate for self-love, and normalize different sizes in fashion and media.
Their influence extends beyond just aesthetics, fostering a more inclusive culture that encourages people to embrace their bodies as they are. Through their content, they empower others to feel confident and worthy, regardless of size, contributing positively to societal attitudes towards body image.
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