Vietnam is a country well-known for its stunning landscape with white sandy beaches and silently flowing rivers. It is a city with a rich and vibrant culture and many inspiring influencers.
In 2024, the influencer market will be gaining worldwide popularity. These Vietnamese social media stars have a great impact on audiences.
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Studies have shown that more than 60% of Vietnamese have interactions with influencers.
45% have left a comment on an influencer’s posts.
As there are many influencers in Vietnam, it is a bit difficult to choose the right social media influencers. Then, how can you find the right influencers who will be a better choice for your brand?
This article highlights the most popular Vietnamese influencers and how to find the right Vietnamese influencer that can drive the best results for your brand.
Why Are Vietnam Influencers Important For Branding Your Business?
One of the best means to grow your business and build your brand awareness is to work with creative influencers who help in capturing the attention of social media users all over the world.
Vietnamese influencers on their social media accounts to reach local as well as worldwide audiences by showcasing their favourite brands. Whether celebrities or everyday celebrities, Vietnamese influencers are ruling social media.
The Biggest Vietnamese Influencers To Follow:
Scroll down to see the most famous Vietnam-based social media influencers who span various niches such as music, fashion, lifestyle, beauty, travelling, photography, and so on.
Below mentioned is the list of the top 10 Vietnamese Influencers to follow in 2024:
- Chi Pu – a prominent fashion and lifestyle influencer with 5.9 million followers.
- Giang O’i – a well-known fashion and lifestyle, travel, and self-improvement influencer with 3.4 million followers.
- Châu Búi – a Vietnamese influencer for fashion and style.
- Trung – Vietnamese micro lifestyle influencer.
- Den Vau – A musician and an entertainment influencer.
- Thach Trang – a Vietnamese fashion influencer
- Mai Loves Beauty – Healthy cooking and lifestyle influencer.
- Em Shu – A female lifestyle influencer.
- Rulu – An established food influencer from Vietnam.
- Quinn Ryan Mattingly – A photographer and videographer with a high fan followers.
Now, let’s know about them in detail
1. Chi Pu:
She is an artist, musician and social media influencer. She is also a famous Vietnam fashion blogger. She stands out among the top Vietnamese influencers as she tirelessly promotes Vietnamese culture. Her determination, professionalism, and ability to connect with her audience, make her successful in China and Vietnam.
She promotes Vietnamese culture through her music, fashion, and charitable activities that help a broader audience connect to Vietnamese culture. Her professionalism and consistent approach have helped her to achieve success. She is well-known for her versatility and her ability to connect with her audience has gained a high following in Vietnam and China.
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She has also helped and supported many charitable activities including helping flood victims and advocating heart surgeries for poor children. Her innovative approaches like releasing music albums with fan edits made her popular.
2. Giang O’i:
Tran Le Thu Giang popularly known as Giang O’i is one of the most prominent influencers. She is a famous YouTuber and content creator. She creates a wide range of videos on topics including lifestyle, self-improvement, travel, and personal experiences.
Her content mainly focuses on positivity, productivity, and practical advice for day-to-day life. She has reached a wide audience in Vietnam and beyond. Her engaging and diverse content made her reach a substantial following.
Her videos include a variety of topics like:
- Lifestyle vlogs like day-to-day vlogs, daily routines, and personal experiences.
- Self-improvement content including tips on productivity, mental health, and personal development.
- Travel vlogs and guides showcasing various destinations.
- Informative content about abroad studies, language learning, and many more.
Her content is well-known for its positivity, authenticity, and practicality with a minimalist and aesthetic approach.
Giang Òi has large and dedicated followers including millions of subscribers on YouTube and consistent engagement on other social media platforms as well. She has also written books sharing her life experiences and advice. She has been recognized for her unique online content creation.
Her content often resonates with many audiences and followers due to relatable and inspiring content, making her the most beloved content creator in Vietnam.
3. Chau Bùi:
Bui Thai Bao Chau known as Chau Bui is a famous Vietnamese fashion influencer, model, and social media personality. She has gained a vast number of followers for her unique style and fashion-featured outfits, which she shares on her social media platforms, especially Instagram.
She has also worked with fashion brands (locally and internationally) including Louis Vuitton, Dior, and Gucci. She has also acted in some of the Vietnamese films and TV shows.
She has millions of followers on Instagram and is one of the top fashion influencers in Vietnam. Her Insta feeds feature a mix of fashion photos, lifestyle content, and personal experiences. She also has a YouTube channel where she shares vlogs on beauty tips, fashion trends, and more. She is a popular trendsetter in Vietnam for her bold, diverse, and unique fashion choices. Her fashion style influences many people across Vietnam.
Chau Bui is also passionate about fitness and a healthy lifestyle and also shares awareness of self-confidence and self-expression. She has also received multiple awards for her influence in the fashion field.
4. Trung:
Trung Pham, often referred to as Trung, is one of the best Vietnamese influencers and a content creator. He is a popular figure on various social media platforms including YouTube, Instagram, and TikTok. His content includes lifestyle vlogs, travel, fashion, and fitness videos.
He is well-known for his fashion and style and shares his tips with followers. He is a leading figure in promoting a healthy lifestyle, ideas about fitness and his routines, diet tips, and overall wellness. His Vlogs on traveling have gained popularity as they showcase various stunning destinations and he even shares touring tips and his experiences.
His Instagram has significant followers where he shares high-quality photos and engaging stories about his daily routine, fashion, and travels. He shares a number of vlogs on YouTube consisting of challenges and lifestyle content that upholds the interests of larger fan followers. He even shares shorts and entertainment videos on TikTok that go viral boosting his popularity. He often engages with his followers who reply to comments and messages and create engageable content based on their feedback. He also engages with other influencers and brands.
He has received awards for his social media and digital content creation.
5. Den Vau:
Nguyen Duc Cuong renowned by his stage name Den Vau is a musician, artist, and famous social media influencer, especially Instagram and TikTok.
He shares his personal moments, behind-the-scenes memories of his music projects, and his reflections on life. The posts often relate to audiences. His Instagram posts include photos from music video shoots, personal thoughts and reflections, updates, and his engagement with fans through stories and comments.
He is also an active figure on TikTok and his posts include clippings from his music, his participation in high trends, and his engagement with younger audiences through creative and humorous videos.
6. Thach Trang:
Thach Trang is one of the notable influencers from Vietnam and is famous for his unique content on various social media platforms including Instagram and TikTok. She has numerous fan followers through her engaging content on lifestyle, beauty, and fashion.
Her Instagram feeds involve fashion posts consisting of outfits of the day, fashion tips, and her collaboration with popular brands and trends. Her posts consist of makeup tutorials, skincare tips, and beauty product reviews. Her lifestyle articles include personal moments, travel diaries, and everyday snapshots. She connects with the audience through interactive stories, Q&A sessions, and responding to comments.
She shares shorts and engaging videos on TikTok that include a range of content from fashion and beauty to day-to-day moments. Through her creative and reliable content, she connects easily with her followers.
Her TikTok video content includes quick tips and tutorials on fashion and beauty and product recommendations. Her lifestyle vlogs consist of her daily routine, travel, and personal moments. She also shares popular trends and challenges with unique twists and her videos have fun and humour.
7. Mai Loves Beauty:
Mai Vu is popularly known by her social media handle as Mai Loves Beauty. She is a well-known beauty influencer from Vietnam and has expertise in beauty and skincare. She has an enormous fan following on both TikTok and Instagram.
She uses Instagram to share content on beauty that includes makeup looks, skincare tips, and product reviews. She creates highly curated and aesthetically pleasing content that reflects her expertise and passion for beauty.
Her typical Instagram feed includes step-by-step guides on makeup routines, detailed skin care tips for different skin types and concerns, and honest reviews of various brands including beauty products, new releases, and popular items. She also gives practical advice and tips for maintaining healthy skin and enhancing beauty. Through regular Q&A sessions, interactive polls, and stories, she keeps connected with her audiences.
She shares short and engaging videos related to beauty on TikTok. She shares quick tips, tutorials, and useful beauty hacks. Her various typical TikTok content includes short videos that detail makeup techniques and skincare tips, reviews and recommendations of beauty products, beauty hacks that are easy and effective, popular trends and challenges, and behind-the-scenes moments from her daily life.
8. Em Shu:
She is also one of the notable Vietnamese beauty influencers through Instagram and TikTok. She has made a significant impact on social media through her engaging and informative content. She is famous for her expertise in beauty, skincare, and lifestyle topics.
She uses her Instagram to share her beauty routines, product reviews, and lifestyle content. She is popular on Instagram through her visually appealing, high-quality images and detailed captions that appeal to her followers.
Her Instagram content is typical and she shares step-by-step make-up guides, skincare routines, reviews on various beauty and skincare products, personal moments, travel photos, and clips of her daily life routines.
She regularly shares short, engaging videos that cover a wide range of beauty and lifestyle topics. She creates engaging, creative and relatable content that is filled with useful tips and tricks.
Her TickTok feeds include short videos that reveal various makeup techniques, skincare tips, and beauty hacks. She shares reviews and demos of beauty and skincare products, quick and effective beauty hacks, upgoing trends and challenges, and personal content that depicts her glimpses from her life, including daily routines and personal stories.
9. Rulu:
Rulu, popularly known as Ru, is a Vietnamese beauty influencer. She is renowned for her expertise in beauty, skincare, and makeup and shares valuable tips and reviews with audiences.
She shares a variety of content including makeup tutorials, skincare tips, and product reviews. Her posts are filled with images and detailed captions. Her content includes detailed guides on makeup, skincare tips including advice on dealing with skin issues, reviews about beauty and skincare products, personal life, travel, and experiences.
Her shorts and engaging videos on TikTok cover beauty and lifestyle topics. Her content is famous for creativity and practical beauty tips that can be shared across various audiences. She shares quick tutorials on makeup techniques, skincare tutorials, and beauty hacks on TikTok. Her reviews and demonstrations of beauty and skincare products are highly relatable. She regularly posts easy and effective beauty hacks that users can try at home. She also shares posts about popular trends and challenges with a unique touch.
10. Quinn Ryan Mattingly:
Quinn Ryan Mattingly is a professional photographer and filmmaker from Vietnam. He is known for his compelling and visual storytelling on various topics including wide range of projects, commercial photography, editorials, and personal documentary.
His Instagram posts include his photography that connects with huge followers. His posts include a visual diary, capturing the essence of Vietnamese life. He posts documentary photography that depicts the stories of everyday life, cultural events, and unique characters, powerful portraits, travel photography with attractive landscapes and cityscapes, insights, etc.
He also shares TikTok videos including tips and techniques for aspiring photographers, clips showing behind-the-scenes shots, storytelling, and trends and challenges.
Final Thoughts:
Vietnam is a city with a beautiful landscape and rich culture. Many Vietnam influencers help to showcase their culture through their content on social media including TikTok and Instagram. They share posts, blogs, videos, and shorts on these platforms to get in touch with followers. Many influencers showcase their daily life, post about various beauty, skincare, and lifestyle tips, and also photos about their profession, landscape, and tourism.
What is your intake from this article? Your comments and feedback really matter.
FAQs: 10 Famous Vietnamese Influencers
Who is the most popular Vietnamese influencer?
Chi Pu is among the most popular Vietnamese influencers, known for her multi-faceted career in entertainment. She has around 5.3 million fan followers. Her TikTok and Instagram feeds include beauty tips, lifestyle vlogs, and many posts about her daily life.
What kind of content does Giang Ơi create?
Giang Ơi creates content on lifestyle, travel, and self-improvement, appealing to a wide audience with her relatable approach.
Why follow Châu Bùi?
Following Châu Bùi offers insights into high fashion and style, as she frequently collaborates with top fashion brands.
What Platforms Are Vietnamese Influencers Are Most Active On?
Vietnamese influencers are mostly active on platforms like YouTube, Instagram, TikTok, and Facebook.
How Do Vietnamese Influencers Typically Gain The Following?
Influencers in Vietnam usually gain their followers through engaging content in music, vlogs, fashion and beauty tips, photos, and lifestyle blogs on social media including TikTok and Instagram.
What Is Em Shu Famous For?
Em Shu is a famous Vietnamese influencer who shares beauty and makeup tutorials, and skincare advice through YouTube, Instagram and TikTok.
